There’s nothing like retail therapy to lift your mood. Not only is it a pleasant way to pass the time for many people, you also end up with things that you’re going to use. So it serves a dual purpose. This is probably the reason why many retail stores put a lot of effort into creating the right ambience. The consumer needs to be enticed into the store and then tempted to look around, try on things and buy them. For all this, you need good display windows, an adequate amount of space for your inventory, a relaxing atmosphere and trial rooms. Let’s consider a couple of different Chicago retail spaces to see the difference in how they achieve their aims.
Urban Outfitters is a chain that is very popular with college students because it combines retro and modern elements, creating an atmosphere which is kitschy yet cozy. This doesn’t mean that Urban Outfitters retail outlets have a cramped appearance. On the contrary, most of them are very large spaces with high ceilings. Sometimes, they include picturesque elements like spiral staircases. At the same time, they have very modern-looking glass windows. Their displays combine holistic elements with colors, creating a zen-like appearance. Overall, these spaces are chic and laid-back. They are likely to appeal to hipsters more than yuppies. If this is the kind of look you’re going for, you should get a retail space which is spacious but has some interesting retro architectural elements.
Bath and Body Works
Whereas Urban Outfitters is only geared towards college students, Bath and Body Works is likely to appeal to women of many age groups. The two stores have something in common because they both combine holistic and modern elements. At Bath and Body Works, you’re likely to see displays in bamboo baskets but you’re also likely to see them on glass shelves. Since the beauty items sold at this store are smaller than the clothing/furniture sold at Urban Outfitters, Bath and Body Works doesn’t require a large space. But it does need to be very organized. If you’re going for this kind of fun but luxurious look, you probably won’t need much space; you’ll just need to organize the space you have by dividing it into various displays. Lighting also plays an important role in making your displays stand out without hurting the eye.
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