Fear may be the reason that you, as a shopping center or mall manager or owner, have failed to access the awesome power of social media promotions. You may fear that you won’t know what to say or that the time required will eat into your already busy schedule. You may think the network will be difficult to you. All these fears can be laid to rest.
If you haven’t used Facebook, Twitter, Foursquare or one of the other rapidly emerging social networking site, you may feel really intimidated at the idea of putting your words out to the world. Yet, as a business person, you must realize that using the most powerful advertising tools is mandatory in today’s competitive marketplaces.
If you are passionate about your property or store, when using social media for promoting a shopping center or mall, the problem is probably not that you will have too few words to say. Instead, you’ll likely have to strive to keep posts short and concise to hold interest. When a long message is appropriate, it can often be communicated best by making two related posts on the social media. Just talk about your business as if you are talking to a friend — after all the readers and viewers of video you may post will become customers and friends in the long run.
If you are afraid the social network will be difficult to learn to use, consider that these platforms were made for the general public and are effectively used by novice computer users. They are very, very easy to figure out and, if you do need help, just look into the help section or FAQ. If you still don’t have an answer, post a question online and the other friendly users will be glad to help you. Older people who have zero computer experience are accessing and using these networks, in fact the fastest growing user base today is females over the age of 55.
If your fear is that you aren’t a talented writer and you won’t know what to say, you can avoid the need to actually compose your owner word-for-word posts by subscribing to a service that provides content to owners and operators of shops and malls. The process is nearly as simple and straightforward as cut and paste and it focuses completely on your local area. With very little original input on your part, you can have the best social networking promotions available at affordable rates.
As you can see, there is no reason to allow common fears to make you skip the most powerful marketing tool available today. You can add the social network logos to your advertising and people will look to your business page and follow your posts to learn about what is happening, what is on sale, new product lines, and much more.