When you get commercial properties for lease, space and location are going to be your two primary considerations. While these factors are important, you have to realize that, in today’s world, having a good space in a good location is not a guarantee of success. Instead, you need to consider whether your commercial space will help you to create the right kind of platform to sell your product or service. Will the space you’re planning to lease enhance your branding efforts or squelch them?
Create a Platform to Sell Your Product or Service
You need to keep in mind that your commercial space is going to be your platform to sell your product or service. With the right kind of décor, you can usually turn most places into efficient platforms for your purpose. However, there are going to be times when the space is just not right for what you’re trying to sell. For example, it’s more difficult to sell greasy fast food in a health-conscious area. Similarly, you can’t open a tattoo parlor in a conservative neighborhood.
At the same time, if your intention is to change or expand your demographic and you’re deliberately looking for a different place than you might previously have leased, then you might be open to taking a risk, changing your image a little to suit the new demographic and creating the right mix of information and promotion to sell your product.
Creating a Brand that People Recognize
Branding is another important component of sales and marketing and the commercial space you lease can help or hinder your branding efforts. If your product or service already has a brand, that means that you’ve already created a certain image for your company. To step out of this image would mean destroying everything that you’ve worked for.
To take the previous example once again, let’s assume that you’re trying to sell fast food in a health-conscious area. You could make your commercial space a good platform to do this if you changed your approach a little. You could introduce healthier options for customers who don’t like greasy food. But if your brand is based around the type of food you sell, then stepping away from this just for the sake of one branch or outlet isn’t going to work for you as a company. So make sure that your branding efforts aren’t going to be hurt by the commercial space you lease.
Contact us for more information on leasing the right commercial space for your marketing and branding efforts.